Website development for property developers and residential complexes

1. Website structure

The design process begins with developing a well-considered website structure. We define the navigation logic and relationships between pages so users can quickly find the information they need, while the website functions as an effective sales tool.

The structure may include:

• Project homepage
• Floor plan catalogue
• Apartment and property pages
• Infrastructure presentation
• Interactive master plans
• Location pages
• Photo galleries and visualisations
• Developer information pages
• Enquiry and consultation forms
• Blog or SEO landing pages

The website structure is developed based on the project’s specifics, user behaviour, and future website growth.

2. UX/UI design

We create a modern, intuitive interface that combines clear navigation, well-designed user journeys, and a strong visual style. The experience is designed so users can easily find the right property and proceed to an enquiry without unnecessary steps.

3. Apartment and floor plan catalogues

The apartment catalogue is one of the key sales tools. We design it so users can quickly find a suitable option, compare features, and access all the essential information about the property.

The catalogue may include:

• Apartment filters
• Floor plan sorting
• Floor-by-floor browsing
• Interactive property selection
• Apartment specifications
• Sales status display

This functionality simplifies apartment selection and helps users make decisions faster.

4. Residential complex presentation

A website should not only showcase apartments but also build trust in the developer and communicate the value of the entire project. We help present the residential complex as a modern place to live, highlighting its concept and key advantages.

The presentation may include:

• Architecture
• Lifestyle and atmosphere
• Infrastructure
• Location advantages
• Service level
• Brand concept

5. SEO before design

Effective SEO begins before the design stage. We analyse search demand and plan the page structure, navigation, and website logic to create a strong foundation for future organic promotion after launch.

At this stage, we work on:

• Page structure
• URL structure
• Navigation logic
• Content hierarchy
• Basic SEO preparation

6. Website preparation for promotion

We create a website that is ready for SEO, advertising traffic, and further project development. We plan the page structure, conversion journeys, and technical foundation required to connect marketing tools in the future.

This includes:

• Mobile-first UX
• Structure for advertising campaigns
• Enquiry form integration
• Analytics preparation
• Conversion journey logic

7. Branding and digital communication

When needed, we help create a consistent digital identity for the project. We adapt the brand’s visual system for the website, advertising materials, presentations, and other digital channels, ensuring consistent brand perception.

8. Testing and launch preparation

Before launch, we test all website functionality, review its performance across different devices and browsers, optimise loading speed, and connect the services required for stable operation after publication.

Preparation includes:

• Mobile responsiveness
• Loading speed optimisation
• Core Web Vitals
• SEO foundation
• Analytics integration
• Preparation for future project scaling

9. Dispute resolution

We aim to resolve all working matters through open communication and mutual understanding. In the event of a dispute, the parties will first seek a resolution through negotiation and, when necessary, in accordance with the applicable laws of Ukraine.

10. Payment for services

Payments are processed through secure payment services in accordance with the agreed terms of cooperation. We do not store users’ payment details, and all payments are handled by third-party payment providers.