CTRL

For this project, we developed a brand identity for the modern CTRL padel club—from creating the logo and visual concept to a comprehensive brand communication system. The main goal was to create a recognizable sports brand that conveys the dynamics of the game, the energy of the community, and the club’s modern character.

The identity is based on clean geometry, minimalist typography, and a contrasting blue-and-white color palette. As part of the project, we created a logo, corporate identity, social media design, merchandise, and branded materials that together form a cohesive brand experience.

As a result, CTRL received a scalable visual system that ensures brand recognition and works effectively in both digital environments and on physical media.