Brand identity for property developers and residential complexes

Project discovery

We study the architectural concept, positioning of the residential complex, target audience, competitive environment, and the developer’s business objectives.

Defining the brand style

We establish the stylistic direction, references, colour palette, typography, and graphic solutions that will shape the future brand identity.

Identity concept development

We develop several identity concepts, test the design solutions, and select the visual system that best reflects the positioning of the residential complex.

Building the visual system

We create the brand’s design system, including colours, typography, graphic elements, composition principles, and rules for applying the identity across all touchpoints.

Testing across different touchpoints

We test how the identity works across the residential complex website, presentations, printed materials, outdoor advertising, social media, and other brand applications.

Creating brand guidelines

We prepare a brand book and detailed guidelines covering the use of the logo, colour system, typography, and other identity elements.

Preparing the final assets

We deliver the logo, graphics, source files, and all necessary materials for print, digital communication, and the brand’s future development.

Implementation consultation

We provide recommendations on implementing the identity across marketing materials, the website, social media, and other brand communication channels.

Dispute resolution

We aim to resolve all work-related matters through open dialogue and mutual understanding. In the event of a dispute, it will be resolved through negotiation and, where necessary, in accordance with the applicable laws of Ukraine.

Payment for services

Payments are processed through secure payment services in accordance with the agreed terms of cooperation. We do not store users’ payment details, and all transactions are handled by third-party payment providers.